Call Me Adeka

Landscape photograph of the sky and horizon at sunset. Two people are getting into a car on the left.

Photography of the promotional poster for the album "The Unknowing" by composer N-SO. The photo is taken in a subway station, with the poster on the wall and a moving train in the foreground. Brutalist style

The Unknowing Vinyl & Poster

Listening to “The Unknowing” is to reflect on the circle of life and what life is constituted of: its ups and downs, what could have been, and what’s not. It’s about the missed opportunities—not regretted but tinged with a sense of longing—yet also about finding joy in what we have had.

The poster is leaning against an iron wall. A second photo is a retouched detail of the poster.

Mandate

The album was composed by N-So, a project created by Nick Angeloni, a low-key electronic composer, audio engineer, pianist, and synthesist. The objective of this project was to create a poster for the concert tour that could be adapted regarding the date, location, and media, as well as the design of a vinyl sleeve and jacket.

The vinyl is scanned flat, facing forward.

Album

N-So created a landscape sparking vivid emotions such as fear, sadness, and hope. The album creates a safe space where we can hide, feel small, and be all right with it. “The Unknowing” is all about the poetry behind making mistakes and trying again.

Photograph of the vinyl label and outer sleeve.

Brief

To capture the poetic and destructive beauty of The Unknowing, we employed a blurred visual to symbolize perpetual movement, a sharp contrast between light and darkness, and a minimalist typographic approach.

Credits

TYPE — Miratrix MOCKUPS — Bendito LOCATION — Home

A circle is composed of a section of the poster.

Poster standing in a field of grass, with a light mist floating in the air.

Lost in the Fog

Imagine living in a universe where everything is blurry and you feel confused. That’s the daily reality for thousands of Canadians diagnosed with Alzheimer’s or dementia. This graphic design visually represents the experience of individuals with Alzheimer's disease, who often feel lost in the fog.

Mandate

Alzheimer's disease impacts memory, everyday tasks, and the ability to recognize familiar faces. This visual representation underscores the need for awareness and resources. By understanding Alzheimer's, we can create a supportive community, offering better care and a safe environment for those affected. Increased awareness and research aim to improve the quality of life for individuals with Alzheimer's and their families.

Detail of the visual used to create the poster (pastel crayon scribbles of colors).

Brief

Blurred edges, muted colors, and overlapping layers symbolize memory loss, spatial disorientation, and communication difficulties. These elements convey the confusion and isolation that people with Alzheimer's frequently experience, emphasizing the need for empathy, support, and understanding from caregivers and loved ones.

Credits

TYPE — Maison Neue MOCKUPS — Gumroad PHOTO — DTS

Booklet placed on a fence, with a background of sky and buildings during sunrise.

Graphic Design Program Brochure

To make school look sexy? Say no more. Let’s add some pizzazz to a booklet that will charm people into joining the graphic design program!

School

Dawson is about learning... well... everything, doubting most of the time, and laughing a lot. The Graphic Design program is mostly about stories, shared in the studio and in the all-purpose labs. We use a storytelling approach, which gives the effect of discovering the reminiscences of a found memory box.

Books held in front of a garage door. Blurred gradient circle.

Mandate

The goal was to create an 80-page booklet to guide interested new and future graphic design students at Dawson, the only Anglophone college offering a graphic design program.

Brief

Through the delicate and playful use of monospace type and blurred photography, we mixed the digital and the analog because we always start and go back to our hands. This approach intends to show how versatile the program is and that there’s no limit to finding a design solution.

Man reading a book, face covered by the book. Photography of the blurred crowd.

Credits

TYPE — PP Montreal MOCKUPS — Bendito PHOTO — Édouard Desroches LOCATION — Esplanade Tranquille

Photograph of the REM station on Île des Soeurs.

Robert Wun Fashion Book

“The Biologist Renaissance” serves as an ode to what once was and captures the essence of human fragility and strength.

Photography of the book in its case, with rocks in the background.

Photography of an open book against a black background.

Designer

The fashion book retraces the work of the renowned London-based and Hong Kong-born New Wave fashion designer Robert Wun, who explores the intricate relationship between humanity and nature.

Close-up of the book case and the bolts securing the case.

Mandate

The objective was to create a cover, inside page layout, and a display case. We delve into themes of destruction, beauty, and the enduring essence of memory, weaving together elements of fragility and strength, chaos, and order.

Open books, contrasted shadows.Book resting on the back of a wooden bench.

Brief

To achieve this, we explored contrasted typography, juxtaposition of layers, and matte and glossy finishes, creating space for the artist’s work and crafting a sacred and intimate piece. We pay homage to Robert Wun’s work, an unapologetic symbol of resilience.

Credits

TYPE — Garnett MOCKUPS — Bendito PHOTO — Édouard Desroches LOCATION — Île-des-Soeurs

Unpack Contest Poster

“Unpack” is about feeling confident enough to be who you are. It’s about feeling totally chill and owning who you are, being spontaneous and real; it’s about finding your groove and your true vibe.

Dozens of posters scattered on the floor.

POV

Through these three years, we learned that graphic design is chaotic. It’s not just about the selected projects; it’s also about the no's and the maybes in every project. It’s about the money that went through all the wrong printed copies, about the cries and the laughs. Everything changes so much during these three years, but we found our style as artists and as designers, and we learned how to leave our mark.

Photograph capturing the shadow through the window.
A flat large-format poster.

Mandate

The objective was to create a poster to announce the 2024 edition of our Graphic Design vernissage. The poster should reflect what the three-year program means to us and what makes our cohort special.

A strip of blue adhesive tape features the word "Unpack" printed on it. A poster hangs within a frame on a cement wall.

Brief

Our approach for this poster is inspired by Bauhaus and postmodernism, with a close-to-the-margins typography, minimalism, and a lot of white space. We wanted to create movement and dynamics with abstract rounded shapes that mimic fingerprints. We used bold type to make the look bold, intense, and chaotic.

A poster is positioned on a bike rack. Another poster rests on the ground, accompanied by fruits.

Credits

TYPE — Built Titling MOCKUPS — Bendito PHOTO — Édouard Desroches LOCATION — Île-des-Soeurs

Photograph of the interior of the Vino de Mars restaurant. Photo generated with AI.

Vino de Mars Brand Identity

Looking for the next place to be? Vino de Mars is the new wine and oyster bar in Saint-Henri, Tiohtià:ke (Mtl). A place where the objective is to create an ambiance “à la bonne franquette” where everyone would feel at home.

Photograph of the restaurant menu. Photograph of a billboard fixed on a tall building.

Photograph of homemade cider can labels.

Let's Vino baby !

The eclectic clientele seeks fresh, local, curated products of quality. The concept is clear: a simple and short-listed product selection, closeness with local products that guarantee quality, and reduce their ecological impact.

Mandate

Vino de Mars is a simple place, where it’s a pleasure to meet someone, brunch with your family, or organize a 5 to 7 after work. Their identity grounds the bar in their neighborhood and reflects the strong culinary values and cultural diversity of Saint-Henri.

Brief

To meet the brand expectations, we designed a brand identity and a logo that would reinforce the crafty aspect of the brand, using desaturated and earthy color palettes and a crafty typography that mimics hand-cut and collage typography.

Corner wall billboard painted on a brick building.

Credits

TYPE — Ziboulateur MOCKUPS — Pangram Pangram PHOTO — Édouard Desroches AI — Midjourney LOCATION — Île-des-Soeurs

Pop Montreal Brand Identity

If we were to ask Montrealers what Montreal means to them, they’d likely yap about its indie music and vibrant culture. Montreal dazzles with its vibrant, alive, and eclectic.

Endless Fun

Pop Montreal, a summer festival and event planner, offers shows featuring a broad range of artists from various genres, both local and international. The festival hosts scattered “pop” and ephemeral events throughout Montreal, truly showcasing how a festival can illuminate the streets and bring a unique touch to the city.

Mandate

Nestled in Montreal’s dynamic cultural landscape, Pop Montreal embodies the spirit of artistic diversity and innovation. It serves as a vibrant hub where emerging and established artists alike come together to celebrate music and creativity, enriching the city's cultural tapestry.

Festival poster placed on a bed of red flowers.

Photograph of Mount Royal in Montreal. Mockup wall banner with various posters.

Brief

To reflect this effervescence, our new kinetic design aims to create a strong and coherent visual identity that can be displayed and adapted in limitless ways, especially on the streets. We’ve crafted a graffiti-inspired logo that focuses on movement, using overlapping typography to create abstract forms reminiscent of fireworks and street art, sparking a sense of belonging and community among Quebecois and Montrealers.

Credits

TYPE — Satoshi TYPE — Aerobik MOCKUPS — Bendito

Photograph of the inner jacket and vinyl.

Self-portrait, face obscured behind glasses of varying heights filled with water.

Salut!

Hello! I'm Andréa, a hyphenate artist and a junior graphic designer. You might wonder why I'm called "Crevette." Well, it was the cute nickname my aunt gave me as a child, and I always found it amusing. I often see myself as akin to a shrimp; I find mastery in adapting and empowerment in delicacy.

Photograph of a pink flower in a low-angle shot, photograph of cherries on a mirror reflecting the sky.

Composition of photographs of shrimp with a pink halftone texture on a beige background.

Photograph of the letters forming the word "crevette" in French printed on various colored papers, hung on a clothesline. Sky in the background.

Credits

AI — Midjourney PHOTO — Salomé Menu

ADEKA

Graphic Design

Poster + Vinyl

N-So

Poster

Lost in the Fog

Brochure

Dawson College

Book

Robert Wun

Poster

GD Contest

Brand Identity

Vino de Mars

Brand Identity

Pop Montreal

Set Design

Call Me Crevette

The Unknowing Vinyl & Poster

Mandate

Album

Brief

Credits

Lost in the Fog

Mandate

Brief

Credits

Graphic Design Program Brochure

School

Mandate

Brief

Credits

Robert Wun Fashion Book

Designer

Mandate

Brief

Credits

Unpack Contest Poster

POV

Mandate

Brief

Credits

Vino de Mars Brand Identity

Let's Vino baby !

Mandate

Brief

Credits

Pop Montreal Brand Identity

Endless Fun

Mandate

Brief

Credits

Salut!

Credits

ADEKA

Graphic Designer

Poster + Vinyl

N-so

01

Poster

Lost In The Fog

02

GD Brochure

Dawson College

03

Book

Robert Wun

04

Poster

GD Contest

05

Brand Identity

Vino de Mars

06

Brand Identity

Pop Montreal

07