Brand Identity
Pop Montreal
Pop Montreal Brand Identity
If we were to ask Montrealers what Montreal means to them, they’d likely yap about its indie music and vibrant culture. Montreal dazzles with its vibrant, alive, and eclectic.
Endless Fun
Pop Montreal, a summer festival and event planner, offers shows featuring a broad range of artists from various genres, both local and international. The festival hosts scattered “pop” and ephemeral events throughout Montreal, truly showcasing how a festival can illuminate the streets and bring a unique touch to the city.
Mandate
Nestled in Montreal’s dynamic cultural landscape, Pop Montreal embodies the spirit of artistic diversity and innovation. It serves as a vibrant hub where emerging and established artists alike come together to celebrate music and creativity, enriching the city's cultural tapestry.
Brief
To reflect this effervescence, our new kinetic design aims to create a strong and coherent visual identity that can be displayed and adapted in limitless ways, especially on the streets. We’ve crafted a graffiti-inspired logo that focuses on movement, using overlapping typography to create abstract forms reminiscent of fireworks and street art, sparking a sense of belonging and community among Quebecois and Montrealers.
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