Brand Identity

Vino de Mars

Photograph of the interior of the Vino de Mars restaurant. Photo generated with AI.

Vino de Mars Brand Identity

Looking for the next place to be? Vino de Mars is the new wine and oyster bar in Saint-Henri, Tiohtià:ke (Mtl). A place where the objective is to create an ambiance “à la bonne franquette” where everyone would feel at home.

Photograph of the restaurant menu. Photograph of a billboard fixed on a tall building.
Photograph of homemade cider can labels.

Let's Vino baby !

The eclectic clientele seeks fresh, local, curated products of quality. The concept is clear: a simple and short-listed product selection, closeness with local products that guarantee quality, and reduce their ecological impact.

Logo
Snippet from the restaurant's website.

Mandate

Vino de Mars is a simple place, where it’s a pleasure to meet someone, brunch with your family, or organize a 5 to 7 after work. Their identity grounds the bar in their neighborhood and reflects the strong culinary values and cultural diversity of Saint-Henri.

Series of two flat promotional posters.
Series of two flat promotional posters.

Brief

To meet the brand expectations, we designed a brand identity and a logo that would reinforce the crafty aspect of the brand, using desaturated and earthy color palettes and a crafty typography that mimics hand-cut and collage typography.

Photograph of young women laughing.
Corner wall billboard painted on a brick building.

Credits

TYPE — ZiboulateurMOCKUPS  — Pangram PangramPHOTO  — Édouard DesrochesAI  — MidjourneyLOCATION  — Île-des-Soeurs
Photograph of a pink bow.